Encouraging sustainable travel through responsible content. Promoting responsible tourism means balancing the experiences of both the visitors and the local people. The Voices of Bears Ears was Utah’s answer to growing intrigue around a delicate and remote environment. Allow the locals to tell the story of their land, their experiences, and guests can connect more personally. The whole series, and more information, can be found here.
Client: Utah Office of Tourism
Role: Brand Strategist
Studio: Utah Office of Tourism
Creative Services:
Brand Strategy
Video Graphics
Local stories that ignite local travel. In-house publication created to strengthen in-state tourism through regional tales of the people and places of Utah. Efforts to encourage the “staycation” mindset in its residents, Utah utilizes this annual magazine to showcase the remarkable, the undiscovered and the delicious.
Client: Utah Office of Tourism
Role: Art Director + Designer
Studio: Utah Office of Tourism
Creative Services:
Editorial Design
Art Direction
