A premium Kentucky bourbon brand offering award-winning, finished whiskey. Involved in several large activations for new releases and annual holiday promotions. Shown here is a digital engagement for Father’s Day—a holiday important to a brand founded by three generations of fathers. During the stay-at-home Covid era, the brand needed a way to engage bourbon and cocktail drinkers to celebrate the holiday with family members near and far.
Client: Angel's Envy Bourbon
Role: Creative Director + Designer
Studio: MOJO
Creative Services:
Digital Experience Design
Brand Strategy
Social Media Strategy + Design
Working with professional mixologists, MOJO composed a short personality survey. Behind-the-scenes question logic mapped users’ personality traits to specific cocktail flavors and ingredients. In the end, users were matched to both an archetype and a cocktail perfectly suited to their personality.
