A state-of-the-art stadium and visitor experience. Levi's Stadium was an exercise in creating a seamless visitor journey through typography, wayfinding and partner integration. With a facility so massive, the team at Infinite Scale utilized good sign programming, clear hierarchy and strong brand activation to achieve a comprehensive system. Working closely with the architect and interiors team starting early on, we were able to influence all touch points of the stadium design including materiality and finish.
Client: Levi's Stadiumn
Role: Designer
Studio: Infinite Scale Design Group
Creative Services
Signage System Development
Sign Promgramming
Partner Integration
