A new look for a historic sport. A long-standing staple of the Cincinnati sports community, the Rollergirls wanted a brand refresh that shifted perception of their team from amateur to professional. Ditching all stereotypes of roller derby logos, CRG wanted to, instead, embrace their home in the Queen City. The brand system relies on bold colors, type treatments and photography to create an in-your-face sporting experience.
Client: Cincinnati Rollergirls
Role: Art Director + Designer
Studio: MOJO
Creative Services:
Brand Identity
Identity System Design
Brand Guidelines
